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The ADDY Goes To ... Channellock!
3/3/2010.
Channellock is proud to announce that our new "Fiercely Made in Meadville, PA" advertising campaign won four Silver ADDY awards in the Advertising Federation of Columbus competition.
What exactly are the ADDYs? Think of them as the Academy Awards for advertising – they are the industry’s largest and most representative competition, acknowledging outstanding creativity and excellence in advertising.
The exciting part is that our award-winning "Fiercely Made in Meadville, PA" campaign features actual Channellock associates working in our Meadville plants. The concept originated when some photos were taken in the plants while filming a series of product demonstration videos. These photos captured the labor, sweat and commitment of the American worker. They revealed the associates behind the Channellock name, who deserved to tell the story of our hand-crafted pliers and our Meadville plants. Because of that, their faces became the focus of our three "Fiercely Made in Meadville, PA" print ads, which will be featured in consumer and trade publications throughout 2010.
Channellock was awarded with three Silver ADDYs for each of the ads and another for the campaign as a whole.
Lynn Snyder
Sales & Marketing Administrator
Channellock, Inc.
